Top Drawer London 2012

I'm still catching my breath from the Top Drawer weekend (and recovering from the nasty cold I caught!)... Who knew that all the hard work began AFTER the show was done! 

All joking aside, it was a terrific experience and I met some great people.

Here are the photos to prove it! 

 I've also learned a great deal - next year will be bigger and better. 

Coming down from the Top Drawer high!

Top Drawer was the official launch of Couva, and it exceeded all of my expectations... The response was overwhelmingly positive. People seemed to LOVE the branding and the packaging concept - a HUGE thank you to Alex and co. at Family (&Friends) (www.familyandfriends.uk.com). Also a HUGE thank you to Irenee and Kevin for your support and help throughout the show - couldn't have done it without you! 

 People seemed very responsive to the simplicity of the idea, and particularly seemed to be drawn to the warmth of the product (no pun intended!). 

A few people also mentioned how nice it was to see a new, innovative product at the show, and how Couva was different than anything they'd seen like it before... Can't expect anything better than that!! 

Thanks to the success of the show, Couva will soon be stocked at a number of retailers across the England, Scotland and Ireland.

Look for Couva very soon in a shop near you!

Introducing Couva Coffee Couture

Couva Coffee Couture is a range of stylish ware for your cafetiere! 

                                       

                                       

                                       

Please come and visit us this weekend at the Top Drawer show at the London Olympia (Sept. 16, 17, & 18) - we'd love to see you! 

For more information: 

www.couva.co.uk

@couvaCC

info@couva.co.uk

Mind the gap!

As I'm working through the final preparations for Top Drawer, I asked my darling husband for his thoughts on my leaflets. I've been working and reworking the slogans and wording to make sure that I get them just right. After looking them over, he agreed that they didn't read quite right, and subsequently offered his own suggestion. 

"Your stylish coffee wrap, 

now go enjoy a bap, 

avoid the gap, 

keeps away the clap, 

cleans in a snap, 

a warm fill for your trap, 

avoid coffee that is crap"

!!! 

I'm not sure that its quite the image I'm going for, nor is it very catchy, but it certainly put a smile on my face! 

Crunch time!

 

The Top Drawer trade show is 12 days away, and there is still so much to do at 

Couva HQ before we launch to the world. 

All sorts of things are in their final stages - samples, labels, leaflets, business cards, signs, tables, chairs...

 Am I forgetting anything?

I am currently feeling a bit like Santa Claus - I'm make a list  and checking it twice (or about a hundred lists and checking them about two hundred times!!). I just hope that I don't forget anything too crucial on the day. 

Coming from a psychology background, prepping for this show is unlike anything I've ever done before. 

I want my stand to look amazing - stylish, trendy and cool, but inviting and approachable. I want my products to look amazing, enticing people to come and see them up close. And I want to convince all the buyers out there that Couva is THE best, most fashionable cafetiere cover on the market, and their customers will LOVE them!

I truly cannot wait to get some product feedback from industry experts as Couva has been my little pet project for many years now. I almost feel like a mother sending her child off to school for the first time (well, I DO feel like that in my home life because I am sending my son off to school for the first time tomorrow!). 

As you can guess, I'm feeling a lot of emotions - stress, anxiety, nervousness, anticipation, apprehension, uncertainty, but most of all excitement. Now, all I need to do is channel all of these feelings into getting everything done!