Wednesday, 19 September 2012

Coming down from the Top Drawer high!


Top Drawer was the official launch of Couva, and it exceeded all of my expectations... The response was overwhelmingly positive. People seemed to LOVE the branding and the packaging concept - a HUGE thank you to Alex and co. at Family (&Friends) (www.familyandfriends.uk.com). Also a HUGE thank you to Irenee and Kevin for your support and help throughout the show - couldn't have done it without you! 
 People seemed very responsive to the simplicity of the idea, and particularly seemed to be drawn to the warmth of the product (no pun intended!). 
A few people also mentioned how nice it was to see a new, innovative product at the show, and how Couva was different than anything they'd seen like it before... Can't expect anything better than that!! 


Thanks to the success of the show, Couva will soon be stocked at a number of retailers across the England, Scotland and Ireland.

Look for Couva very soon in a shop near you!

Saturday, 15 September 2012

Introducing Couva Coffee Couture

Couva Coffee Couture is a range of stylish ware for your cafetiere! 
                                       

                                       

                                       

Please come and visit us this weekend at the Top Drawer show at the London Olympia (Sept. 16, 17, & 18) - we'd love to see you! 

For more information: 

www.couva.co.uk
@couvaCC
info@couva.co.uk

Wednesday, 5 September 2012

Mind the gap!

As I'm working through the final preparations for Top Drawer, I asked my darling husband for his thoughts on my leaflets. I've been working and reworking the slogans and wording to make sure that I get them just right. After looking them over, he agreed that they didn't read quite right, and subsequently offered his own suggestion. 

"Your stylish coffee wrap, 
now go enjoy a bap, 
avoid the gap, 
keeps away the clap, 
cleans in a snap, 
a warm fill for your trap, 
avoid coffee that is crap"

!!! 

I'm not sure that its quite the image I'm going for, nor is it very catchy, but it certainly put a smile on my face! 

Tuesday, 4 September 2012

Crunch time!

 

The Top Drawer trade show is 12 days away, and there is still so much to do at 
Couva HQ before we launch to the world. 
All sorts of things are in their final stages - samples, labels, leaflets, business cards, signs, tables, chairs...
 Am I forgetting anything?


I am currently feeling a bit like Santa Claus - I'm make a list  and checking it twice (or about a hundred lists and checking them about two hundred times!!). I just hope that I don't forget anything too crucial on the day. 
Coming from a psychology background, prepping for this show is unlike anything I've ever done before. 

I want my stand to look amazing - stylish, trendy and cool, but inviting and approachable. I want my products to look amazing, enticing people to come and see them up close. And I want to convince all the buyers out there that Couva is THE best, most fashionable cafetiere cover on the market, and their customers will LOVE them!

I truly cannot wait to get some product feedback from industry experts as Couva has been my little pet project for many years now. I almost feel like a mother sending her child off to school for the first time (well, I DO feel like that in my home life because I am sending my son off to school for the first time tomorrow!). 

As you can guess, I'm feeling a lot of emotions - stress, anxiety, nervousness, anticipation, apprehension, uncertainty, but most of all excitement. Now, all I need to do is channel all of these feelings into getting everything done!




Thursday, 16 August 2012

Top Drawer London 1 month away!!

Top Drawer London - The UK's leading event for design-led gifts, lifestyle & fashion accessories


With only one month to go until Couva makes its worldwide debut at Top Drawer London, I have to be honest, I'm starting to feel the pressure. 
There seems to be so much to do, so much to think about, and not enough hours in the day. I have to remind myself what a great experience and opportunity this show is going to be for my business. I'm hoping to meet some really interesting people and to learn loads so that I can move Couva from strength to strength.
I would be lying if my I said that I was only in it to learn... Let's be honest here! Ultimately, I'm hoping to get Couva and the great range of cafetiere fashionware into some fab retail outlets. 

Back to the grindstone! Only a month left to get all the pieces in place and then let the products speak for themselves! 

If you're near and want to stop by to see us, we'd love to see you! 

We'll be at Top Drawer London (http://www.topdrawer.co.uk/
Stand A112a at the London Olympia on the 16th, 17th, & 18th of September! 
Hope to see you there! 





Friday, 3 August 2012

Couva website up and running...

Although its a bit rough and ready, the Couva website has been launched!!
We now have our own little home on the world wide web.
www.couva.co.uk

Coming This Autumn
Contact info@couva.co.uk for more information


The site is currently under construction, and will become the source for all information about Couva Coffee Couture products as well as some information tidbits about how to make the most out of your cafetiere coffee experience.


Beautiful new company logo

After many months of working with some incredible designers (Derek and Alex at www.familyandfriends.uk.com/), the company logo is ready.
I think it is the perfect embodiment of the Couva brand: 
 striking yet simple, classy yet current, beautiful and timeless. 



(*and for anyone thinking of nicking any of the branding - back off! Trademarking is under way!)